Followers of the challenger brand approach know that marketing activation plans must be as efficient as they are effective. Marketing budgets are precious and must reach the largest, most targeted audience in the most cost-effective manner. And that treasured media spend must be trackable, measurable and malleable.
It's important to know where your marketing dollars are going, regularly monitoring effectiveness and making adjustments along the way. There are many digital media options that provide challenger brands with just those benefits: display, remarketing, AdWords and paid social, just to name a few. But currently, only YouTube offers the best of social media, SEO and digital ad placement.
YouTube is the duck-billed platypus of digital media: It's equal parts search, social, digital and broadcast. It's a hybrid medium that allows marketers to hyper-target viewers while delivering video content in a relevant, non-threatening environment. For context, allow me to provide some validation. From a search standpoint, YouTube is the world’s No. 2 search engine, behind Google. Need more? How about this:
• YouTube has over 1 billion unique users.
• The average YouTube visitor spends 40 minutes per session.
• 400 hours of video are uploaded on YouTube every minute.
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